Smyk – an international chain of specialised stores with products for children. The chain dates back to 1952 when the popular CeDeT (Central Department Store) was opened in Warsaw. The dynamic expansion of a modern chain started in 2000. An independent company was established, Smyk Sp. z o.o. Initially, the company expanded in Poland, then in 2006, as a result of the unique concept of the chain and the success on the local market, Smyk decided to expand internationally. Since then, the company has consistently improved its international position. The Smyk chain includes retail stores in the most attractive shopping centre locations in Poland, Russia, Ukraine, Turkey and Romania. The Smyk chain offers a wide selection of toys, school products, books, multimedia, accessories for infants, clothing and shoes for children aged up to 14. Smyk is the only chain in Poland where the customers will find ’everything under the same roof’.
Smyk also has its own brands (COOL CLUB and SMIKI), available only in the chain stores. COOL CLUB is a unique brand of shoes and clothing for children, created by a team of Smyk designers. SMIKI are educational and plush toys which stimulate the emotional development of children. The toys introduce kids into the world of imagination and adventure, encourage them to play on their own and inspire the children to develop their social skills.
Smyk are the only stores with children products that allow  easy and convenient shopping. Product departments are distinguished by furniture colours so that the products are easy to find. The chain concept is to make children feel comfortable in each store. The interiors and furniture give children the opportunity to play with the product. Each store includes a spot where children can engage in artistic or construction activities. While playing in special spots children have a good time shopping with their parents.

http://www.smyk.com/

Spiele Max – regardless of the organic development, the Smyk Group is looking for the opportunities for dynamic growth on the international markets by acquiring other chains of similar profile and strong position on the local market. As a part of this strategy, in 2008 the German Spiele Max chain was acquired. This allows the Smyk Group to considerably strengthen its position in the region and become the key player on the German market. Spiele Max has been present on the German market for over 25 years. It is perfectly recognizable and has a strong position in this region. Spiele Max is the leader on the children products market, such as toys, prams or furniture for infants. Along with the acquisition of the Spiele Max chain, the Smyk Group expanded its portfolio with a popular price brand. The prestigious chain of the Smyk stores, particularly recognized for high quality products, has been designed for the most demanding customers; now it is complemented by a popular chain of stores with a wide selection of products for children at affordable prices. Expansion of the target group in Germany opened new opportunities for the Smyk Group.

http://www.spielemax.de/